Blog

Traditional market research reports simply won't suffice for today's business professionals, particularly for those who must develop customer data presentations to deliver to management. Fortunately, a new tool is available that empowers these professionals to collect, monitor and evaluate customer feedback faster and easier than ever before – Self-Service Text Analysis (SSTA). 

Today, SSTA empowers business professionals because it allows them to leverage interactive PDF (iPDF) to illustrate the value of customer data to their superiors. And ultimately, these presentations offer a number of benefits for business professionals, including: 

1. Easy to navigate

Interactive PDF (iPDF) are exceedingly valuable because they illustrate customer feedback in a visually appealing, easy-to-understand way. 

Unlike traditional PowerPoint presentations or slideshows, interactive PDF (iPDF) enable users to click to navigate. That way, a business professional can share an interactive PDF (iPDF) with his or her colleagues and/or leadership, who will have no trouble going through this presentation and getting the insights they need to analyze its customers. 

2. Comprehensive customer insights

With interactive PDF (iPDF), a company can track customer data and discover the best ways to implement it into its business strategy. 

Interactive PDF (iPDF) display words and phrases related to customer feedback provided over the course of a day, week, month or year. And as a result, business professionals can use this data to highlight a company's strengths and weaknesses in reaching customers, and eventually, determine the best ways to transform its weaknesses into strengths.

3. A complimentary tool

When it comes to customer analysis, traditional market research like customer polls and surveys can be expensive. Fortunately, interactive PDF (iPDF) are available for free and can be accessed within minutes. 

To download an interactive PDF (iPDF), a business only needs to register for SSTA and upload its user-generated content (UGC) in an Excel file. And within about 15 minutes, a business professional can reap the benefits of a first-rate interactive PDF (iPDF) that offers in-depth customer analysis. 

Why should you consider text analytics and Solution as a Service

Looking to gain a competitive advantage over your rivals? Or do you want to better understand how your customers think and feel about your offerings? Regardless of the reason, SSTA ensures that you can quickly and easily gain a better understanding of your customers. And when it is used in conjunction with text analytics and Solution as a Service (SolaaS), your business can enjoy extensive customer insights it can use to bolster its customer interactions. 

Text analytics and SolaaS empower a business with actionable insights based on customer feedback. They enable a business to learn about its customers from social media, websites and other sources without delay. Plus, these tools ensure a business can reap the benefits of experienced data scientists. 

With these scientists at its disposal, a business can rely on experts who understand the value of customer data. Data scientists will work with a company so they can better understand its customer experience (CX) and customer satisfaction (CSAT) needs. As such, these scientists will go above and beyond to ensure a business can learn about its customers and make the most of the customer data that is available. 

Also, text analytics and SolaaS can transform how a business builds relationships with its customers. Because these tools provide in-depth customer analysis that is easy to understand, a business can use this information to gain a stronghold in its respective industry. As a result, a company can optimize the value of its customer data and use it to build long-lasting partnerships with its customers.

Summary

In the past, a business might have struggled to evaluate its customer data. But with interactive PDF (iPDF), a company can illustrate the value of customer data to management to make better CX and CSAT decisions. Interactive PDF (iPDF) make it easy for users to point and click on specific information to gain actionable insights it can use to improve its customer interactions. 

In addition, text analytics and SolaaS together offer immense value for businesses of all sizes. These technologies may lead companies to reinvent their customer service processes, ensuring these businesses can bolster their customer interactions, both now and in the future. And with text analytics and SolaaS, businesses will possess the tools they need to better support their customers for years to come as well.