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3 Customer Metrics to Examine with Interactive PDF (iPDF) Reports
Business managers constantly explore ways to drive meaningful improvements. Now, interactive PDF (iPDF) reports make it easy for managers to analyze all of the customer feedback at their disposal. 

Interactive PDF (iPDF) reports display customer feedback using charts, graphs and other visualizations. As such, the reports simplify data analysis, ensuring managers can transform customer feedback into actionable insights quickly. 
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Plus, interactive PDF (iPDF) reports extend the value of text analytics. The reports ensure managers can review customer feedback that they obtain via text analytics any time they choose – without the need for costly, time-intensive data mining. 

Perhaps best of all, interactive PDF (iPDF) reports allow managers to study customer feedback in many areas. In fact, the reports enable managers to assess a variety of customer metrics, including:

1. Customer Loyalty

Are customers loyal to your brand, its products and its services? If not, your company may be missing out on opportunities to differentiate itself from the competition. 

Customer loyalty plays a key role in a business' immediate and long-term success. Meanwhile, managers require customer insights that highlight customer loyalty to find out what can be done to foster long-lasting customer partnerships. 

Interactive PDF (iPDF) reports are based on customer feedback from blog posts, web polls and surveys and other online sources. As a result, the reports deliver unbiased customer feedback that showcases whether customers are loyal – and whether they will remain loyal – to a brand. 

Furthermore, interactive PDF (iPDF) reports can be used to analyze whether customers are loyal to the competition. The reports may even provide relevant customer insights that managers can use to help a business enhance its customer loyalty levels both now and in the future. 

2. Consumer Sentiment

How do customers feel about your brand, its products and its services? Ultimately, interactive PDF (iPDF) reports allow managers to assess consumer sentiment and find out whether customers frequently provide positive, negative or neutral feedback about a company. 

For example, a company may release a new product and want to assess what customers are saying about it. Thanks to text analytics, managers can retrieve customer feedback related to specific keywords and phrases. Then, managers can use Self-Service Text Analysis to produce interactive PDF (iPDF) reports based on this customer data. 

Self-Service Text Analysis enables managers to generate interactive PDF (iPDF) reports in just a matter of minutes. Thus, managers can use interactive PDF (iPDF) reports to find out how customers feel about a new product and respond accordingly.  

3. Customer Satisfaction

Are customers satisfied with your brand, its products and its services? Customer satisfaction can play an important role in a business' success or failure. With interactive PDF (iPDF) reports, managers are better equipped than ever before to assess customer satisfaction data. 

Although managers may allocate significant time and resources to help a company boost its customer satisfaction levels, a business may continue to struggle to keep its customers happy. Interactive PDF (iPDF) reports now enable managers to understand why customers may be dissatisfied with a company. As such, the reports can help managers discover innovative ways to enhance a business' products and services. 

A customer-centric business can stand out in a highly competitive global marketplace, and interactive PDF (iPDF) reports empower managers to deploy a customer-first approach. Interactive PDF (iPDF) reports remove the guesswork commonly associated with data analysis, ensuring managers can obtain meaningful customer insights. Therefore, managers can use interactive PDF (iPDF) reports to make more informed business decisions and find ways to provide customers with superior products, services and support at all times. 

Summary

Business managers sometimes struggle to generate meaningful customer insights with text analytics services. In the past, many managers used text analytics to retrieve customer feedback from across the web, but text analytics likely failed to provide immediate access to relevant customer insights. Today, managers can deploy text analytics and Self-Service Text Analysis in combination with one another to produce interactive PDF (iPDF) reports. Each interactive PDF (iPDF) reports highlights customer feedback via charts, graphs and other illustrations, enabling managers to obtain meaningful customer insights. Also, interactive PDF (iPDF) reporting streamlines data analysis, ensuring managers can utilize in-depth customer insights to make more informed business decisions faster than ever before. 

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