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Data visualization represents a transformative technology, one that enables a company to take its customer data analysis to the next level. Ultimately, there are many reasons why business managers should prioritize data visualization, including: 

1. Superior Customer Insights

Text analytics services provide business managers with a quick, easy way to retrieve customer feedback from many online sources. On the other hand, text analytics fails to give managers a simple option to transform customer data into customer insights. 

Now, text analytics can be used in conjunction with Self-Service Text Analysis to deliver superior data visualizations that highlight customer behaviors and trends like never before. The technologies work in combination with one another to take the guesswork out of data analysis, ensuring managers can produce charts, graphs and other data visualizations that illustrate customer data in a reader-friendly format. 

Text analytics enables managers to collect customer data with ease. Meanwhile, Self-Service Text Analysis provides a free, user-friendly service that enables managers to generate data visualizations any time they choose. Thus, managers can utilize text analytics and Self-Service Text Analysis to assess customer behaviors and trends and gain the insights they need to deploy ongoing business improvements.  

2. Cost and Time Savings

Although text analytics can deliver a wealth of customer feedback, the cost and time needed to retrieve meaningful customer insights from this service can be overwhelming. 

For example, managers likely will need to commit substantial time and resources to mine customer data sets that they retrieve via text analytics. Data mining may put a major dent in a business budget as well. Plus, despite a manager's best efforts; there is no guarantee that data mining will allow a manager to generate actionable customer insights. 

Data visualizations eliminate the need for data mining, and as such, could deliver significant cost and time savings for managers. In fact, Self-Service Text Analysis ensures managers can produce interactive PDF (iPDF) reports that may contain dozens or hundreds of pages of data visualizations in only minutes. 

To generate an interactive PDF (iPDF) report via Self-Service Text Analysis, a manager only needs to upload an Excel spreadsheet that contains user-generated content. After the upload is finished, a manager's work is done, and he or she will receive an interactive PDF (iPDF) report that features numerous data visualizations in just minutes.

With text analytics and Self-Service Text Analysis, managers no longer have to worry about committing time and resources to data mining. Instead, managers can generate interactive PDF (iPDF) reports filled with data visualizations and focus on what's important – learning about customer behaviors and trends to drive meaningful business enhancements.  

3. Improved Collaboration across a Company

Business managers that want to foster a team-first approach are sure to appreciate data visualizations, and for good reason. Data visualizations enable managers to uncover hidden insights contained within large customer data sets and share these insights across a business. Therefore, managers in multiple departments can review data visualizations together and find the best ways to help a company improve its products, services and customer interactions. 

In addition, interactive PDF (iPDF) reports are provided digitally and can be shared easily. The reports are even accessible via desktop computers, laptops, smartphones and tablets, guaranteeing managers can review data visualizations from any location, at any time. As a result, the reports may foster company-wide collaboration, allowing managers in various departments to study customer behaviors and trends and tailor a business strategy accordingly. 

Data visualizations are powerful tools that could reshape how managers investigate customer data sets. Thanks to text analytics and Self-Service Text Analysis, managers can access data visualizations quickly and effortlessly and use high-quality visuals to help a company take the next step forward. 

Summary

Business managers can use text analytics and Self-Service Text Analysis to produce interactive PDF (iPDF) reports based on customer feedback from across the web. Text analytics and Self-Service Text Analysis provide managers with the ability to generate data visualizations, comprehensive charts, graphs and other visuals that illustrate customer insights. Data visualizations may highlight consumer sentiment, customer behaviors and trends and other customer insights, ensuring managers can better understand a company's customers. With data visualizations, managers are equipped with unprecedented customer insights that they can use to help a business enhance its day-to-day operations.