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Are you overwhelmed by the sheer wealth of customer data at your disposal? With customer data from social networks, websites and other online sources readily available, it is easy for business managers to obtain a vast array of customer insights. But the massive volume of customer data sometimes can lead to a serious problem for business managers – data fatigue. 

Business managers want customer data that offer a glimpse into customer behaviors and trends. However, some customer data offers more value than others, and data fatigue arises if business managers become overwhelmed by the large assortment of customer data.

So how can business managers put data fatigue in the past? Here are three tips to help you avoid data fatigue, and ultimately, maximize the value of your customer data consistently:

1. Leverage state-of-the-art text analytics. 

Text analytics empowers business managers with the ability to collect, monitor and evaluate customer data from myriad online sources and use it to their advantage immediately. 

For example, business managers can use text analytics to find out how customers think and feel about a company's offerings in real-time. That way, business managers can better understand whether customers think and feel positively, negatively or neutrally about a company's products and services and tailor a business customer experience (CX) efforts accordingly. 

Text analytics ensures business managers won't have to worry about missing out on valuable customer insights. This technology thus reduces the risk of data fatigue, as business managers are better equipped to make the most of the customer data that is available at all times. 

2. Utilize Solution as a Service (SolaaS). 

Although data scientists offer immense value for businesses that want to learn about their customers, most companies lack the resources to employ full-time data scientists. 

Conversely, a new option is available that gives business managers the ability to receive support from data scientists and avoid the danger of data fatigue simultaneously – Solution as a Service (SolaaS). 

With Solution as a Service (SolaaS), business managers can work with a team of experienced data scientists to develop comprehensive customer experience (CX) goals. Data scientists possess the skills and know-how to evaluate all types of customer data, guaranteeing business managers can rely on these scientists for in-depth data analysis support. 

Together, the combination of Solution as a Service (SolaaS) and text analytics allows business managers to understand the true value of all of their customer insights. As such, business managers can reap the benefits of extensive customer insights to help a company bolster its customer experience (CX) levels. 

3. Generate interactive PDF (iPDF) reports. 

Thanks to Self-Service Text Analysis, business managers now can generate interactive PDF (iPDF) reports that highlight key customer behaviors and trends in a reader-friendly format.

Self-Service Text Analysis is free and easy to use, making it a viable option for companies of all sizes. 

To utilize Self-Service Text Analysis, business managers simply need to upload an Excel spreadsheet that contains user-generated content. And within about 15 minutes after the upload, these managers can receive an interactive PDF (iPDF) report that illustrates customer insights.

Each interactive PDF (iPDF) report can help business managers better understand their customers. In fact, interactive PDF (iPDF) reports contain valuable data and can be generated at any time, minimizing the risk of data fatigue both now and in the future. 

Summary

Data fatigue remains a major problem for companies worldwide. The massive collection of customer data to business managers sometimes does more harm than good, particularly for business managers who lack the time and resources to mine all of the data that is available. And as a result, business managers may ignore some of their customer data sets and miss out on the opportunity to enhance a company's relationships with customers. 

Text analytics, Solution as a Service (SolaaS) and Self-Service Text Analysis are among the high-tech tools available that empower business managers to optimize all of the customer data that is available. These technologies offer substantial value because they enable business managers to collect, track and review customer data from a variety of online sources without delay. And going forward, these tools could transform the way business managers learn about customer behaviors and trends, improve the customer experience (CX) and foster long-lasting partnerships between companies and customers.