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Text analytics offers a valuable service to business managers. However, the true value of text analytics extends beyond the data that managers obtain using the service. 

For example, consider a manager who wants to improve a company blog. This manager may notice many blog comments but lacks the time and resources needed to review each comment. 

Text analytics enables a manager to retrieve customer feedback from blog posts and other online sources. Thus, if a manager wants to understand blog comments, he or she can use text analytics to collect the necessary data to obtain meaningful customer insights. 

On the other hand, text analytics can only do so much. The service allows managers to collect customer feedback but fails to provide managers with a fast, easy way to transform customer data into actionable insights. As a result, managers may need to mine customer data on their own, which could prove to be complex, costly and time-intensive. 

Clearly, managers need extra help if they want to avoid the challenges associated with data mining. But a new data analysis service is available that ensures managers can simplify their data analysis efforts – Self-Service Text Analysis.

Why Should Business Managers Choose Self-Service Text Analysis? 

Business managers frequently struggle with data mining, and for good reason. Collecting customer feedback and mining this information for customer insights can be extremely difficult. And in many cases, managers who struggle with data mining will miss out on meaningful customer insights that are hidden within customer data sets.  

Now, Self-Service Text Analysis eliminates the need for data mining and enables managers to uncover customer insights in just minutes.

With Self-Service Text Analysis, a manager can produce interactive PDF (iPDF) reports based on customer feedback. That way, managers can review charts, graphs and other visualizations to understand customer behaviors and trends. 

An interactive PDF (iPDF) report offers customer insights that managers likely will struggle to obtain elsewhere. The report is based on customer feedback that managers retrieve via text analytics, ensuring accurate results. Plus, managers can use Self-Service Text Analysis to produce interactive PDF (iPDF) reports quickly and effortlessly. 

To create an interactive PDF (iPDF) report, a manager only needs to upload an Excel spreadsheet that contains user-generated content via Self-Service Text Analysis. Then, Self-Service Text Analysis will produce an interactive PDF (iPDF) based on the customer feedback that was provided. Within minutes of the initial upload, a manager will receive an interactive PDF (iPDF) report via email. 

Each interactive PDF (iPDF) report contains dozens of pages of customer insights. The report is accessible on desktop computers, laptops, smartphones and tablets, enabling managers to review customer insights from any location, at any time. Furthermore, managers can click to navigate from one section of an interactive PDF (iPDF) report to another in seconds. 

Interactive PDF (iPDF) reporting helps managers take their data analysis efforts to new heights. The use of interactive PDF (iPDF) reports even allows managers to maximize the value of text analytics. 

In the past, managers may have been forced to use text analytics and data mining to retrieve customer insights. The process probably was time- and cost-intensive and delivered few, if any, insights that managers could use to make more informed business decisions. 

Text analytics and Self-Service Text Analysis, meanwhile, provide managers with interactive PDF (iPDF) reports that take the guesswork out of data analysis. Together, text analytics and Self-Service Text Analysis help managers retrieve meaningful customer insights that they can use to bolster a company's products, services and customer interactions. 

When it comes to transforming customer data into meaningful insights, the combination of text analytics and Self-Service Text Analysis delivers proven results. Managers can use text analytics and Self-Service Text Analysis in conjunction with one another to assess customer behaviors and trends like never before. 

Summary

Text analytics empowers business managers with customer feedback from blog posts, web polls and surveys and other online sources. But the service does not offer managers a simple, effective way to generate meaningful customer insights. Managers now can use text analytics in combination with Self-Service Text Analysis to simplify data analysis. With text analytics and Self-Service Text Analysis, managers can obtain interactive PDF (iPDF) reports that illustrate consumer sentiment, customer loyalty and assorted customer behaviors and trends.