The customer experience (CX) represents more than just an interaction with a customer; in fact, this connection encompasses many customer emotions that can be difficult for a business to assess.
In the past, a company may have leveraged trad
Small and medium-sized businesses (SMBs) deserve high-quality technologies that can help them connect with their customers consistently. However, many of these tools remain expensive and time-consuming to implement, making it exceedingly difficult
Actionable insights from data can seem elusive to businesses, even those who have tried to utilize analytics software. The reasons for this are varied; it’s certainly possible their software product wasn’t as powerful as they’d a
For a company’s analytics software to successfully deliver actionable insights, a combination of complex software and ever-changing data feeds need to be continuously updated and controlled. Data must be properly wrangled, the right question
