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Should Your Business Be Opinion-Driven or Data-Driven?

The question in title seems straightforward; some of you may have already begun to think about it in your head, even answered it. However, it is not exactly a fair question because there is a lot of debate surrounding what data-driven¬ actually e  

  • Business Intelligence
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Using Data Analytics and Business Intelligence to Improve Customer Experience

Talk about the role data plays in helping grow businesses has all but exploded in recent years. Now, companies are more focused than ever on identifying, collecting, and analyzing data. The results of this analysis help stakeholders recognize that  

  • Business Intelligence
  • Customer Experience (CX)
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Is There a Shortcut to Success?
Shortcut to Success

“The notion that BI software can auto-magically enable people without analytical skills to make sense of data is ludicrous, yet it’s an appealing lie.” Stephen Few
In his March 17, post on his blog Perceptual Edge, Stephen Few shows hi  

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