Gaining actionable insights into how one product or service stacks up against another can be exceedingly difficult, particularly for business managers who possess limited time and resources. Now, a state-of-the-art solution is available to help ma
Business managers often collect customer feedback from blog posts, web polls and surveys and other online sources. Yet few managers understand what it takes to maximize the value of this information. As a result, many managers miss out on opportun
Ready to find out how your business and its products stack up against the competition? Use comparison analysis, and you can gain the insights you need to understand the competitive landscape. Comparison analysis enables business managers to levera
Whether your marketing team is busy tweeting, or posting on Facebook, or snapping photos for Instagram, one thing is certain: social media is top-of-mind for businesses of all sizes. That’s because social media content — written posts,
Over the last few weeks I’ve been analyzing the customer reviews of the Fitbit Charge and the Samsung Gear Fit to determine which device is viewed more favorably. I’ve used a variety of PolyVista’s text analytics and storytelling visualizati
Last few weeks I have been using analytics to stack two of the leading smartphones on the market up against each other – the Apple iPhone 6 and the Samsung Galaxy S6. I’ve previously dug into the scores, the conversation topics, and topic sen
Social media feeds like Facebook, Twitter, and Instagram, serve as a megaphone for consumers. These outlets allow them to blast out their thoughts and feelings on just about any topic — including businesses and brands. This constant, ever-gr
Summer is here and you’re planning a cookout for friends and family. The only problem is your current grill is on its last leg and you need to replace it. Recently infrared grills have become the newest craze, but you’re not sure if you want t
Over the past few weeks I’ve been able to use the power of PolyVista’s analytical solution to see how the Fitbit Charge and Samsung Gear Fit fitness bands compare to one another based on customer reviews. Now I want to look into the review tex
I’m fortunate in my role at PolyVista that I have some extremely powerful tools at my fingertips, and over the last couple of weeks have been using that technology to stack two of the leading phones on the market up against each other – the Ap
