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How Can You Use Text Analytics to Drive Customer Loyalty?

How does your business manage customer loyalty? The answer may vary depending on your business, its size, its industry and other factors. However, there is a tool that can help businesses bolster their customer loyalty levels consistently – text  

  • Customer Experience (CX)
  • Customer Loyalty
  • Self Service Text Analytics
Is Customer Experience the Key to Retail Success?

Business leaders must constantly assess the future of marketing, and decide how to shift priorities to address the ever-changing tide. Currently, there lurks a popular idea that mastering certain types of marketing technology is the major force be  

  • Customer Experience (CX)
  • Customer Loyalty
  • Solution as a Service
Quality vs. Quantity and the Customer Experience

When it comes to delivering the golden customer experience (CX) to consumers, it is not easy to address every shred of feedback in an efficient and timely manner, which is what many customers expect. Thus, many businesses are posing the question:   

  • Business Process Improvement
  • Customer Experience (CX)
  • Customer Loyalty
Customer Feedback Is a Hidden Gem in Social Media

Think you know all there is to know about your business’ products and services? Unfortunately, you don’t – in fact, how your customers view your company’s offerings ultimately will dictate your business’ short- and long-t  

  • Customer Loyalty
  • Social Media
  • Solution as a Service
What Is Return on Investment (ROI) Exactly? Here’s What You Need to Know

Return on investment (ROI) remains crucial for businesses of all sizes – but why?

Understanding ROI delivers both immediate and long-lasting value, particularly for companies that want to bolster the customer experience (CX). However, id  

  • Customer Experience (CX)
  • Customer Loyalty
  • ROI
Battle of the Sixes: Analyzing Reviews for Apple iPhone 6 and Samsung Galaxy S6 – Part 5: Sentiment Intensity

I’ve recently been using analytics to stack two of the market’s top smart phones up against each other – the Apple iPhone 6 and the Samsung Galaxy S6. My previous blogs dig into the review scores, review topics married with scores, review s  

  • Customer Loyalty
  • Customer Reviews
  • Visualization
Grilling up some Analysis: Infrared vs. Gas BBQ Grills – Part 2: The Conversation Topics

Putting on a barbeque for friends and family is a great way to have a good time. Finding a grill that fulfils all of your grilling needs is important to making sure your party is a success. I’m fortunate enough to be able to use PolyVista’s an  

  • Customer Loyalty
  • Customer Reviews
  • Visualization
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