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Data visualization is quickly becoming a top choice for business managers. It enables managers to leverage high-quality charts, graphs and other illustrations to analyze large collections of customer data. As a result, managers can optimize the value of customer data and gain the insights they need to make informed business decisions. 

How Does Data Visualization Work? 

To better understand the impact of data visualization, let's first consider how business managers frequently assess customer data. 

Today, many managers leverage text analytics to collect customer data from across the web. Text analytics allows managers to retrieve customer data from blog posts, web polls and surveys, social networks and other online sources. Then, managers can perform deep data analysis any time they choose. 

But text analytics serves as a data collection service, and managers will need to complete extensive data mining if they want to generate actionable insights based on the customer data available to them. As such, managers may need to commit significant time and resources to perform data mining if they want to produce actionable business insights. 

Data visualization offers a viable alternative to data mining. It enables managers to speed up the data analysis cycle without additional time and resource investments. In fact, managers can reap the benefits of data visualization for free if they use Self-Service Text Analytics in combination with text analytics. 

Self-Service Text Analytics is a data analysis service that is available to managers around the world. It empowers managers to visualize large collections of customer data in a matter of minutes ñ something that makes the service exceedingly valuable. 

Unlike a traditional data analysis service, Self-Service Text Analytics allows managers to leverage in-depth visualizations to assess customer data. In addition, Self-Service Text Analytics boasts a user-friendly interface and easy report generation process that managers at companies of all sizes are sure to appreciate. 

To utilize Self-Service Text Analytics, a manager needs to upload an Excel spreadsheet that contains user-generated content. The upload should only take a few seconds to complete and will provide the framework for a data analysis report. 

After the upload is finished, a manager will receive an interactive PDF (iPDF) report via email within about 15 minutes. The interactive PDF (iPDF) report will contain dozens of pages of visualizations, enabling a manager to review a series of visualizations to understand the true value of all of the customer data at his or her disposal. 

Each interactive PDF (iPDF) report features visualizations that boast a click-to-navigate interface, making it simple for managers to gain the business insights they need, any time they need them. Thus, an interactive PDF (iPDF) report provides a reader-friendly option for managers who want to streamline data analysis. 

Perhaps best of all, an interactive PDF (iPDF) report contains visualizations that highlight a wealth of customer data. If a manager wants to learn about consumer sentiment, he or she can produce an interactive PDF (iPDF) report to illustrate this information. Or, if a manager wants to find out how a company can differentiate its products and services from the competition, he or she can obtain these insights as well. 

Lastly, each interactive PDF (iPDF) report is available digitally and will maintain its appearance across all devices and platforms. This means managers can share interactive PDF (iPDF) reports across a business and transform data analysis into a collaborative process. 

Managers who are searching for a fast, effective way to analyze customer data should consider visualizations. With interactive PDF (iPDF) reports, managers can explore a vast array of customer data and gain the insights they need to help a company boost its revenues, foster long-lasting customer partnerships and much more.

Summary

Data analysis is a must for many business managers, yet few managers understand what it takes to transform customer data into meaningful insights. Now, data visualization offers a terrific alternative to traditional data mining. Data visualization empowers managers to produce state-of-the-art illustrations with ease, ensuring managers can remove the guesswork that is commonly associated with data analysis. Thanks to Self-Service Text Analytics, managers can visualize massive amounts of customer data and analyze it without delay. Therefore, managers at companies across all industries can leverage Self-Service Text Analytics to incorporate data visualizations into their everyday data analysis efforts.