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Text analytics gives business managers a glimpse into a broad assortment of customer data. As such, it can open up new business opportunities for companies around the world. 

Ultimately, the true value of text analytics lies in a manager's ability to transform customer feedback into meaningful insights. 

If a manager allocates the necessary time and resources to perform data mining, he or she is likely to obtain unsurpassed customer insights. That way, a manager can find out how customers feel about a brand, its products and its services and respond accordingly.

On the other hand, data mining can be complex, particularly for a manager who has never mined a large customer data set. 

In this scenario, it is easy for a manager to become confused. The sheer volume of customer data included in a single data set can be overwhelming. Meanwhile, a manager is tasked with reviewing this information, searching for patterns and trends within it and generating meaningful customer insights. 

If a manager is successful, he or she will be able to learn about a business and its customers. Or, if a manager fails, he or she will suffer the consequences associated with wasted time and resources. 

How to Take Data Analysis to the Next Level

For business managers who want to help a company discover new growth opportunities, text analytics alone is insufficient. 

Although text analytics enables managers to collect a large assortment of customer feedback, it fails to provide managers with a quick, easy way to transform this information into meaningful insights. Instead, managers probably will need to commit substantial time and resources to mine large customer data sets. And despite their best efforts, there are no guarantees that managers will be able to transform customer feedback into actionable insights.

Now, Self-Service Text Analytics allows managers to take their data analysis efforts to the next level. This free, user-friendly data analysis service works in combination with text analytics and ensures managers can take the guesswork out of data mining. 

Self-Service Text Analytics allows managers to produce interactive PDF (iPDF) reports that illustrate customer behaviors and trends. The service boasts an intuitive interface, ensuring a manager can click to navigate from one section of a report to another in just seconds. 

Each interactive PDF (iPDF) report uses charts, graphs and other visualizations to bring data to life. It ensures that managers won't have to struggle with producing PowerPoint presentations to highlight customer behaviors and trends. Conversely, an interactive PDF (iPDF) reports makes customer insights readily available, ensuring managers and employees across a business can uncover meaningful insights with ease. 

Perhaps best of all, a manager can create an interactive PDF (iPDF) reports in only minutes. Self-Service Text Analytics requires a simple reporting process, guaranteeing that managers won't have to wait long to transform customer feedback into actionable insights. 

To produce an interactive PDF (iPDF) report, a manager will need to upload an Excel spreadsheet that contains user-generated content – and that's all. After the upload is finished, a manager will receive an interactive PDF (iPDF) report via email within about 15 minutes. 

A single interactive PDF (iPDF) report may contain dozens or hundreds of visualizations – all of which are based on customer feedback. Plus, the report can be shared digitally, enabling managers and employees to review customer insights on their smartphones, tablets, desktop computers and laptops from any location, at any time. 

Take advantage of Self-Service Text Analytics and text analytics. By doing so, managers can gain meaningful insights into customer behaviors and trends and discover new business opportunities.

Summary

Text analytics offers a great starting point for business managers who want to help a company increase its earnings and bolster its customer interactions. However, the time and resources associated with mining customer data sets can limit the return on investment (ROI) of text analytics. Self-Service Text Analytics offers a quick, effective data analysis service to help managers maximize the ROI of text analytics. The service empowers managers with interactive PDF (iPDF) reports, enabling managers to understand customer feedback from many online sources. As a result, Self-Service Text Analytics may open up new doors for managers by allowing them to identify customer behaviors and trends and drive ongoing business improvements.