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How does your business manage customer loyalty? The answer may vary depending on your business, its size, its industry and other factors. However, there is a tool that can help businesses bolster their customer loyalty levels consistently – text analytics. 

Text analytics organizes customer data like never before, ensuring a company can make the most of the customer feedback at its disposal. 

For example, a business can leverage text analytics to discover who their customers are, what they want and how they would like to be supported. 

Also, text analytics provides customer insights that a business is unlikely to attain elsewhere, including:

• Websites that customers visit.
• Whether customers prefer to connect with a company via phone, email or social media.
• Customer responses to online polls and surveys.

With text analytics, a company is better equipped to hear the "voice of the customer" as well. 

The voice of the customer commonly refers to a process used to capture the customer feedback that can be used to provide customers with the best products and services. And for businesses that use text analytics, they should have no trouble capturing the voice of the customer without delay. 

Furthermore, understanding the voice of the customer empowers a business to bolster its customer loyalty levels, both now and in the future. 

Because text analytics offers actionable insights into customer behaviors, companies can use this information to fully understand whether customers feel positively, negatively or neutrally toward their offerings. Thus, businesses can use this information to make more informed decisions relative to customer loyalty. 

Let's not forget about the impact that text analytics can have on the customer experience (CX), either. 

Companies frequently monitor customer experience (CX) but lack the skills and know-how to optimize their offerings. Fortunately, text analytics simplifies the process of collecting, monitoring and evaluating customer data, enabling a business to use this information to build long-lasting partnerships with customers. 

Text analytics also evaluates customer data from numerous online sources – including everything from social networks to websites – in real-time. As a result, a company can utilize text analytics to gain a vast array of customer insights over an extended period of time. This enables a company to better understand its customers, identify customer trends and use this information to build short- and long-term customer experience (CX) plans. 

Lastly, text analytics drives business growth, as it may help a company develop a comprehensive competitive advantage. 

Because text analytics allows a business to track customer data from myriad sources, a business can use it to conduct a competitive analysis at any time. Meanwhile, this information can help a company evaluate the market landscape without delay, giving it the ability to compete against rivals of all sizes. 

How can your business benefit from Self-Service Text Analysis?

Self-Service Text Analysis represents the next wave of data analysis for companies. It serves as a free, state-of-the-art tool that allows a company that evaluates user-generated content quickly and effortlessly. 

Businesses can leverage Self-Service Text Analysis to generate data analysis tailored to their unique skills. In face, Self-Service Text Analysis generates an interactive PDF (iPDF) every time, and this report blends the results of automated text analysis with intuitive and interactive visualizations to eliminate the complexity typically associated with text analytics.

Also, Self-Service Text Analysis enables businesses to upload open-ended survey responses, call logs and other customer data from multiple sources and collect actionable insights quickly and easily. As such, it liberates companies from the costly, time-consuming upkeep associated with traditional text analytics services by automating data analysis from start to finish.

Summary

Customer loyalty remains a crucial metric for many companies, particularly in today's highly competitive global marketplace. And with high-tech tools like text analytics and Self-Service Text Analysis, companies can work toward bolstering their customer loyalty levels for years to come. 

Text analytics and Self-Service Text Analysis serve as powerful tools that can empower businesses day after day. These technologies offer companies the ability to monitor and evaluate their customer data regularly. As a result, text analytics and Self-Service Text Analysis offer immense value, ensuring companies can discover new ways to connect with their customers and build their customer loyalty level simultaneously.