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A positive customer experience (CX) won't take place in a vacuum. Instead, business managers must allocate significant time and resources to analyze customer behaviors and trends and use these insights to bolster a company's products, services and customer interactions. 

However, managers frequently struggle to generate customer insights. This is especially true for managers who invest heavily in text analytics services. 

Text analytics enables managers to obtain customer feedback from multiple online sources. Then, managers can organize customer feedback into data sets that are accessible at any time. 

If managers want to transform customer feedback into meaningful insights, they probably will need to commit substantial time and resources to perform data mining.

With data mining, managers will need to focus on the customer feedback available to them. They will need to assess both structured and unstructured data, search for patterns and trends hidden within data sets and generate insights from the data. Finally, managers will need to put their findings into PowerPoint presentations that they can share across a business. 

The combination of text analytics and data mining is flawed, and perhaps it is easy to understand why. 

Text analytics helps managers get customer data but fails to provide managers with a fast, simple way to gain meaningful insights. Meanwhile, data mining can put a major dent in a manager's budget, and the complexities associated with analyzing structured and unstructured customer data can make it tough for a manager to obtain actionable insights. 

For managers who want to understand all aspects of the customer experience (CX), text analytics and data mining are insufficient. Conversely, managers need a high-quality data analysis service that takes the guesswork out of customer feedback. 

How Can Self-Service Text Analytics Help Business Managers Learn About the Customer Experience (CX)?

Self-Service Text Analytics supports business managers at companies of all sizes. The data analysis service helps managers review customer feedback from multiple online sources and generate meaningful insights into the customer experience (CX). That way, managers can find out why customers may select one brand over another, how customers feel about a company, its products and its services and much more. 

Unlike a traditional data analysis service, Self-Service Text Analytics requires no data mining. The service instead requires a manager to upload an Excel spreadsheet that contains user-generated content. After the upload is finished, a manager then will receive an interactive PDF (iPDF) report via email that contains customer insights. 

Each interactive PDF (iPDF) report displays customer feedback in a reader-friendly format. It contains dozens of charts, graphs and other visualizations based on customer feedback provided by a manager. Also, an interactive PDF (iPDF) report is provided digitally, which means managers can view this report on a smartphone, tablet, desktop computer or tablet. 

An interactive PDF (iPDF) report gives managers to uncover customer insights that they may struggle to obtain elsewhere. The report analyzes customer data from across the web; ensuring managers can paint a picture of the customer experience (CX). Plus, managers can produce interactive PDF (iPDF) reports any time they choose, ensuring managers can take an in-depth look at how the customer experience (CX) evolves over time. 

Self-Service Text Analytics streamlines the process of transforming customer data into meaningful insights. It boasts a user-friendly interface, one that managers across numerous departments are sure to appreciate. Perhaps best of all, Self-Service Text Analytics is available for free, which means managers won't have to break their budgets to incorporate this service into their data analysis efforts. 

Ready to learn about the customer experience (CX)? Take advantage of Self-Service Text Analytics, and managers can discover the best ways to improve the customer experience (CX) day after day. 

Summary

Providing a positive customer experience (CX) is key for businesses, regardless of size or industry. Now, Self-Service Text Analytics empowers business managers with the insights they need to bolster the customer experience (CX) consistently. Self-Service Text Analytics helps managers analyze customer data from a wide range of online sources and gain the necessary insights to make informed customer experience (CX) strategy decisions. As a result, Self-Service Text Analytics is powerful, as it ensures managers can help a company boost its customer experience (CX) levels both now and in the future.