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The ability to connect with customers consistently remains crucial and a top priority for today's businesses. A company that lacks the skills and know-how to build long-lasting partnerships with customers risks alienating customers, or perhaps even worse, losing them to the competition. 

Fortunately, a new, innovative tool is making it easier for businesses of all sizes to enhance their customer interactions – Self Service Text Analytics (SSTA). With this technology, a company can upload customer data it collects from various sources (social networks, customer surveys, customer polls, websites, etc.) and evaluate this content in minutes. 

In addition, SSTA supports businesses in a wide range of industries – just consider some of the following real world scenarios where a business can leverage SSTA:

Scenario 1: A SMB in the manufacturing sector wants to enhance its customer experience (CX) levels but lacks significant resources to invest in its market research. This company wants to deliver the best CX possible day after day and recognizes the importance of market research; however, since it does not possess the resources of a major corporation, it often misses out on opportunities to gain ground on the competition. 

How SSTA Helps: SSTA ensures any company, regardless of its size, can reap the benefits of actionable customer data. It enables a business to upload free-form customer data such as survey responses, comments and other feedback in an Excel file quickly and efficiently. And in about 15 minutes, this company will receive an interactive PDF (iPDF) file that blends the results of automated text analysis with intuitive and interactive visualizations, eliminating the complexity typically associated with text analytics. 

Scenario 2: A mid-sized car dealership has already spent thousands of dollars putting together online customer surveys that are sent to clients after they purchase a new vehicle. This dealership receives survey responses about 50% of the time. And even when it does get responses, the surveys themselves are NEVER used to identify customer service trends. Also, the surveys rarely are utilized to find out how this company can improve the car-buying experience day after day.

How SSTA Helps: For a car dealership or any other business, customer data can be a powerful tool that a company can use to differentiate itself in a highly competitive global marketplace. But in many cases, the vast amount of customer data that is available can be overwhelming and extremely difficult to understand. Comparatively, SSTA simplifies customer data management and analysis, as it offers actionable insights that a business can use instantly. These insights can be collected daily, weekly, monthly or even annually and can help a business identify customer service and CX trends without delay. And as a result, this company can discover new ways to better support its customers. 

Scenario 3: A globally recognized cloud computing solutions provider ranks as one of the best companies in its industry. But the business is in a competitive field that promises to only get tougher over the next few years. And even though the company grew in each of the past few years, its CX levels have plateaued. 

How SSTA Helps: Even the biggest company could use a hand, particularly when it comes to customer data analysis. And with SSTA, a major corporation can make the most of the data at its disposal. SSTA gives a company additional tools it can use to evaluate customer data and better understand this information as well. Plus, SSTA may help a business reduce its spending on traditional market research. And instead, this company could invest these resources in other areas of its operations. 

Enjoy the benefits of text analytics and Solution as a Service (SolaaS)

Together, text analytics and SolaaS allow businesses to explore innovative ways to enhance their customer service and CX levels. These technologies give businesses access to experienced data scientists who can break down customer data and ensure a company can maximize its value. Therefore, the combination of text analytics and SolaaS can deliver both immediate and long-lasting benefits for a business. 

Summary 

Imagine what it would be like if your business could collect, monitor and evaluate comprehensive customer data every day. With Self Service Text Analytics (SSTA), your company can upload customer feedback from myriad sources, and in minutes, receive actionable insights into your customers. Furthermore, this information is delivered in an interactive PDF (iPDF), ensuring you'll have no trouble explaining its value to peers and managers. Take advantage of SSTA, and your business can move closer to achieving its customer service and customer experience (CX) goals.