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Customer data is readily available to businesses of all sizes. However, not all of this information delivers immediate insights that a company can use to build long-lasting relationships. 

That is, unless you decide to use Self-Service Text Analysis (SSTA). 

SSTA provides data analysis tailored to the unique skills and needs of every business. It generates an interactive PDF (iPDF), blending the results of automated text analysis with intuitive and interactive visualizations that eliminates the complexity typically associated with text analytics. And with a free trial available, any business can benefit from actionable customer insights without delay. 

Ultimately, SSTA delivers long-lasting benefits for both big and small businesses. But why? Here are three things you need to know about SSTA:

1. SSTA empowers businesses to identify customer issues faster and easier than ever before

A single customer service issue can quickly escalate. And if a company fails to respond to this problem, it risks losing a customer as well as damaging its reputation. 

Fortunately, SSTA empowers businesses to identify and resolve customer issues faster and easier than ever before. It ensures companies can upload a customer data set, and in minutes, understand whether customers feel positively or negatively about their products and services. 

Companies can benefit from SSTA, as it allows them to minimize the risk of customer issues in the first place. And over an extended period of time, the customer data they evaluate can help businesses gain a competitive advantage over rivals as well. 

2. SSTA enables businesses to mine data from a variety of sources instantly

Traditional market research may have been a business' go-to source for customer data. But now, SSTA ensures a business can collect data from myriad sources and evaluate extensive data sets instantly. 

Because SSTA leverages text analytics, a company can review customer feedback published on social networks, in customer surveys, on websites and much more. And with this comprehensive customer data at its disposal, a company can better understand its target audience and discover the best ways to support its customers day after day.

3. SSTA ensures businesses can analyze customer feedback across customer and market segments

How a business leverages customer data is paramount, and without a clear-cut strategy to collect and analyze customer data, a company may fall behind its rivals. 

For instance, a business might spend hundreds or thousands of dollars on traditional market research such as customer surveys or polls. Although this research may deliver large data sets, a business also must possess the ability to assess and understand this information to transform it into actionable customer insights. 

SSTA however, empowers a business to optimize its customer data. It ensures a company can analyze customer feedback across a vast array of customer and market segments. Therefore, a business can use SSTA to better understand its customers and the marketplace as a whole and use customer data to explore new, innovative ways to stay ahead of its rivals.

How to reap the rewards of text analytics and Solution as a Service (SolaaS)

Along with SSTA, text analytics offers substantial value, particularly when it is combined with SolaaS. 

Together, text analytics and SolaaS ensure a company can utilize data scientists who possess the skills and know-how to evaluate customer data. These experienced data scientists will work with a business to understand why it needs customer data and what it hopes to gain by leveraging this information. Thus, data scientists are able to collaborate with a company, and ultimately, help this business bolster its customer satisfaction (CSAT) levels. 

And let's not forget about the immediate return on investment (ROI) provided by text analytics and SolaaS, either. 

With the combination of text analytics and SolaaS, a company can make the most of its market spend. Instead of investing in numerous market research techniques that may or may not deliver long-lasting value, text analytics and SolaaS offer actionable insights that a company can use to improve the customer experience (CX). As such, text analytics and SolaaS offers unparalleled value for both big and small companies. 

Summary

Looking to take your customer data to the next level? With Self-Service Text Analytics (SSTA), a business can enjoy actionable insights that empower a company to improve its interactions with customers. SSTA delivers visually appealing customer data analysis, ensuring a company can better understand how to reach its target audience consistently. Therefore, SSTA can deliver exceptional value, particularly for a business that is looking to gain a competitive advantage over its rivals.