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Although business managers may track "basic" social data such as likes, impressions and shares, this information alone is insufficient. Instead, managers require timely, pertinent social insights that deliver meaningful business value. And if managers fail to obtain these insights, their respective companies risk falling behind rivals in a highly competitive global marketplace. 

Now, social media analytics are transforming the way that managers assess social data. The analytics empower managers with meaningful social insights, enabling managers to get the most out of the social data available at any time. 

What Are Social Media Analytics?

To better understand social media analytics, let's first consider traditional customer data analysis and its value to business managers. 

Today, many managers use data analysis tools to track and assess customer behaviors and trends. In many instances, managers will use text analytics to collect customer data contained within blog posts, web polls and surveys and other online sources. Then, managers will commit significant time and resources to mine this information in the hopes of generating actionable insights. 

Text analytics allows managers to retrieve social data from Facebook, Twitter and other social networks as well. At the same time, text analytics merely function as a data collection service. This means managers who want to transform social data into meaningful insights will still need to commit substantial time and resources to perform data mining. 

A new data analysis service is available that empowers managers with social media analytics capabilities without the need for data mining ñ Self-Service Text Analytics. This service ensures managers can reduce the time it takes to generate actionable insights based on social data. 

Self-Service Text Analytics and its social media analytics capabilities may prove to be business differentiators, and for good reason. 

With Self-Service Text Analytics, managers can take user-generated content that they obtain via text analytics and create in-depth reports based on it. Therefore, managers can minimize the need for data mining and speed up their data analysis efforts. 

Plus, Self-Service Text Analytics empowers managers with interactive PDF (iPDF) reports, which contain dozens of visualizations based on customer data from across the web. The service ensures managers can produce interactive PDF (iPDF) reports based on social data and much more, allowing managers to gain the insights they need to make informed business decisions.  

The process to create an interactive PDF (iPDF) report requires just a few minutes to complete. To produce an interactive PDF (iPDF) report, a manager only needs to upload an Excel spreadsheet that contains user-generated content via Self-Service Text Analytics. Next, a manager will receive an interactive PDF (iPDF) report via email within about 15 minutes of the upload. 

Each interactive PDF (iPDF) report illustrates social data and other customer insights in a reader-friendly format. It contains charts, graphs and other visualizations that are based on user-generated content provided by a manager. This guarantees each interactive PDF (iPDF) report provides meaningful insights that a manager can use to drive business improvements. 

Perhaps best of all, Self-Service Text Analytics and its social media analytics capabilities are available for free, at any time. Managers at companies of all sizes and across all industries can capitalize on Self-Service Text Analytics and take advantage of social media analytics without delay. Thus, Self-Service Text Analytics helps level the playing field among big and small businesses by empowering all managers with social media analytics capabilities. 

Getting the most out of social data often proves to be an uphill climb, particularly for managers who possess limited time and resources. Thanks to Self-Service Text Analytics, managers now can visualize social data any time they choose. This data analysis service helps managers optimize the value of social data and gain the insights they need to bolster a company's products, services and customer interactions. 

Summary

Social data is readily available, yet most business managers lack the time, resources and expertise to fully analyze this information and transform it into meaningful insights. Self-Service Text Analytics provides advanced social media analytics capabilities to help managers understand the true value of social data. This data analysis service boasts an intuitive interface that ensures managers can analyze large assortments of social data quickly. As a result, managers can incorporate Self-Service Text Analytics into their data analysis efforts and consistently uncover deep insights based on social data.