According to the 2013 Product Mindset Report conducted by UL, “95% of manufacturers believe quality is their top priority while 51% of consumers think manufactures will always use the least expensive materials for their products.” In my last b
Once again Lululemon is in the news for angering their once devoted following. This most recent fallout comes shortly after Lululemon chose to patch and resell their infamous see through yoga tights. From a PR and brand management perspective, the
