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Text analytics helps business managers collect customer data from many online sources at the same time. As such, it services as the ideal gateway to successful data analysis. 

What Is Text Analytics?

With text analytics, business managers can take the first step to transform customer data into meaningful insights. 

Text analytics offers an unparalleled data collection service. It enables managers to retrieve customer data that is hidden within blog posts, customer surveys, social networks and other online sources. Then, managers can organize this information into customer data sets that are accessible at any time. 

Ultimately, text analytics moves managers one step closer to obtaining customer insights that they can use to make informed decisions. But text analytics alone often fails to provide managers with a quick, easy way to generate actionable customer insights. 

Managers frequently perform data mining in conjunction with text analytics – something that may prove to be exceedingly costly and time-intensive. 

Data mining requires managers to look closely at all of the customer data at their disposal. Next, managers will need to identify patterns and trends in the customer data itself. If managers are able to do successfully, they can gain customer insights that they may struggle to obtain elsewhere. 

On the other hand, data mining is complex, particularly for managers who are unfamiliar with data analysis. It often requires many hours to mine even a single customer data set. And if managers make mistakes along the way, they risk missing out on valuable customer insights. 

Managers want data analysis solutions that make it easy to gain insights into customer behaviors and trends. However, relying exclusively on text analytics is insufficient, especially if managers want to obtain customer insights quickly and effortlessly. 

Text analytics serves as a wonderful entry point into data analysis, but managers need extra help if they want to generate extensive customer insights. Now, a data analysis service is available that works in combination with text analytics and provides managers with a fast, effective solution to generate customer insights – Self-Service Text Analytics\.

Text Analytics and Self-Service Text Analytics: An Unbeatable Data Analysis Combination

Self-Service Text Analytics enables business managers to visualize customer data that they retrieve via text analytics. That way, managers can use charts, graphs and other illustrations to identify customer behaviors and trends and map out their business efforts accordingly. 

With Self-Service Text Analytics, managers won't have to wait long to transform customer data into actionable insights, either. The data analysis service ensures managers can produce in-depth visualizations in just minutes. 

Unlike many traditional data analysis services, Self-Service Text Analytics requires a simple data upload process that takes just seconds to complete. This means managers can upload an Excel spreadsheet that contains user-generated content from myriad online sources and transform it into comprehensive visualizations. 

After the upload process is finished, Self-Service Text Analytics will assess the customer data. This guarantees managers won't have to allocate time and resources to mine customer data on their own. 

Lastly, Self-Service Text Analytics will produce an interactive PDF (iPDF) report that is delivered to a manager via email within 15 minutes of an upload. The report may contain dozens of pages of visualizations – all of which are based on user-generated content that managers obtain via text analytics. 

The combination of text analytics and Self-Service Text Analytics is unmatched, as it enables managers to retrieve customer data from multiple online sources and generate meaningful insights from it quickly. As a result, this combination may deliver long-lasting value to managers who want to take their data analysis efforts to new heights. 

Summary

Business managers commonly leverage text analytics in the hopes of transforming customer data into pertinent insights. But text analytics merely offers a starting point to successful data analysis. Instead, managers need a first-rate data analysis solution that helps take the guesswork out of large, complex customer data sets. Today, Self-Service Text Analytics offers the perfect complement to text analytics. It ensures managers can analyze customer data and visualize this information via charts, graphs and other illustrations. The combination of text analytics and Self-Service Text Analytics delivers immense value, allowing managers to get the insights they need to make informed business decisions both now and in the future.