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Want to visualize customer feedback? For business managers, data visualization is paramount, particularly in today's highly competitive global marketplace. 

With data visualization, managers can use interactive charts, graphs and other illustrations to understand customer behaviors and trends. That way, managers can review all aspects of the customer journey and identify new ways to connect with customers. 

However, transforming customer feedback into state-of-the-art visualizations can be difficult, especially for managers who use text analytics and data mining. 

Text analytics involves the collection of customer feedback from online sources such as blog posts, web polls and surveys and social networks. After managers obtain this customer feedback, they will need to mine the information to maximize its value – something that likely will be costly and time-consuming. 

Data mining is rarely simple. It requires managers to assess a broad range of customer data and search for trends and patterns within data sets. Then, managers will need to organize this information into reports. And if managers want to showcase the true value of the information to others, they probably will need to allocate time and resources to produce PowerPoint presentations too. 

Ultimately, the combination of text analytics and data mining can be cost- and time-intensive. For managers who are searching for quick, easy ways to obtain meaningful customer insights, this combination is far from ideal. 

But a new data analysis service brings data visualization capabilities to managers like never before – Self-Service Text Analytics.

How Does Self-Service Text Analytics Drive Data Visualization? 

Self-Service Text Analytics works in conjunction with text analytics to help business managers understand the true impact of the customer feedback available to them. It allows managers to create interactive PDF (iPDF) reports that include myriad data visualizations – all at no charge. 

Unlike many traditional data analysis services, Self-Service Text Analytics is accessible online, from any location, for free. That way, managers at companies of all sizes can use it to transform customer feedback into meaningful insights quickly and effortlessly. 

With Self-Service Text Analytics, managers won't need to wait long to generate actionable customer insights, either. The data analysis service uses a fast, effective report generation process; ensuring managers can produce interactive PDF (iPDF) reports in just minutes.

To create an interactive PDF (iPDF) report via Self-Service Text Analytics, a manager will need to upload an Excel spreadsheet that contains user-generated content. This spreadsheet may feature customer data from blog posts and other online sources. 

After the upload is finished, a manager will receive an interactive PDF (iPDF) report via email. The report will be generated within about 15 minutes of the upload and contain dozens or hundreds of pages of data visualizations – all of which are based on customer feedback. 

Each interactive PDF (iPDF) report provides managers with the insights they need to take an ordinary business to new heights. Even a single interactive PDF (iPDF) report will give managers a glimpse into consumer sentiment, customer loyalty and much more. As a result, an interactive PDF (iPDF) report can help managers define the best ways to drive meaningful business improvements both now and in the future. 

The use of data visualizations promotes collaboration across a business as well. No longer will managers have to keep data in silos; instead, they can use the combination of text analytics and Self-Service Text Analytics to generate interactive PDF (iPDF) reports that can be shared with managers and employees at all levels and departments. Therefore, interactive PDF (iPDF) reports enable managers and employees to work together to make the most of customer feedback consistently. 

Data visualization is exceedingly powerful. Now, Self-Service Text Analytics brings data visualization capabilities to managers at companies big and small, enabling managers to help businesses improve their products, services and customer interactions. 

Summary

Data visualization can help business managers maximize the value of customer feedback. Thanks to Self-Service Text Analytics, managers now can reap the benefits of data visualization day after day. This data analysis service can be used in conjunction with text analytics, empowering managers with charts, graphs and other data visualizations. As such, managers can use Self-Service Text Analytics to take the guesswork out of data analysis and gain the customer insights needed to drive actionable business improvements.