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How do you justify your customer service decisions to management? In many cases, this may seem nearly impossible, particularly for those who possess a vast amount of customer data but don't know how to explain its value to their superiors. 

For example, consider customer data you may be able to collect from a conventional survey. This survey may include a series of open-ended questions that you can send to customers via email. 

In addition, the survey might only take a few minutes to complete, but putting it together requires significant time and resources. And after you receive survey results, you'll need to devote additional time and money to fully evaluate these findings and ensure you can use them to better understand your customers' needs. 

If only there was a quick, dependable way to sift through customer data sets and provide actionable insights based on this information to your superiors…

Now, you can, thanks to Self-Service Text Analysis.

With self-service text analytics, you can justify your customer service decisions to management at any time. This analysis offers comprehensive customer insights that otherwise may be unattainable, making it a viable option for businesses of all sizes.

So how can self-service text analytics help you justify your customer service choices to your superiors? Here are three things you need to know:

1. Self-service text analytics is readily available

Managing customer data can challenge even major corporations. Fortunately, self-service text analytics is readily available and provide immediate results, ensuring it offers exceptional value. 

Self-service text analytics evaluates user generated content (UGC) in minutes. Plus, it is simple to use and requires only for you to register for the service and upload your customer data in an Excel file. And within about 15 minutes, you'll receive actionable results that will help you better understand your customers, both now and in the future. 

2. Self-service text analytics provides an interactive PDF

In the past, you may have used traditional market research like customer surveys and polls to learn about your target audience. However, this type of research rarely, if ever, offers the results available from self-service text analytics. 

With self-service text analytics, your business can retrieve an Interactive PDF (iPDF) that highlights customer insights based on information you provide. That way, self-service text analytics supplements traditional market research and may serve as an effective substitute for it as well. 

Furthermore, an interactive PDF (iPDF) makes it easier for you to explain how a business is connecting with its customers currently and what it can do to improve its customer experience (CX) and customer satisfaction (CSAT) levels. This file also ensures you'll have no trouble discussing your business' customer service efforts with management and brainstorming innovative ways to make CX and CSAT improvements. 

3. Self-service text analytics is free to try

Traditional market research efforts may require trial and error. And if these efforts are unsuccessful, your business risks losing time and resources it otherwise might have been able to use in other areas. 

Conversely, self-service text analytics is free to try, allowing your company to gain hands-on access to customer insights based on the information you provide. And once you discover what self-service text analytics is all about, your company could reap the benefits of this service for years to come. 

Receive high-quality support from text analytics and Solution as a Service (SolaaS)

When it comes to customer data, why leave anything to chance? Self-service text analytics ensures your business can retrieve customer insights at any time. And with the combination of text analytics and SolaaS, your company can further enhance the value of its customer data. 

Together, text analytics and SolaaS allow a business to leverage experienced data scientists who will work with a company to understand its CX and CSAT needs. These data scientists possess the training and know-how to help a company maximize the value of its customer information. And as a result, these scientists will collaborate with a business to ensure it can find out whether customers think and feel positively, negatively or neutrally about its offerings day after day. 

Summary 

Having the ability to justify customer service decisions to management is essential. And with self-service text analytics (SSTA), you can collect, monitor and evaluate customer data and retrieve actionable insights from it in a convenient Interactive PDF (iPDF). This high-quality presentation makes it simple to explain how a company is supporting its customers and where it can make improvements. And over an extended period of time, SSTA may help a business discover the best ways to connect with customers consistently.