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Business managers want to understand how customers think and feel about a company's products and services. Fortunately, text analytics offers managers a glimpse into customer feedback from many online sources at once, but the value provided by this technology may be limited at times. 

For example, a traditional business manager may lack the skills and know-how needed to mine large customer data sets offered from text analytics tools effectively. As a result, this manager may struggle with the vast array of customer data provided via text analytics. 

Comparatively, a new service is available that can make it easier for a business manager to perform a sentiment analysis based on customer data collected from text analytics – Self-Service Text Analysis. 

With Self-Service Text Analysis, a business manager simply can upload an Excel spreadsheet that contains customer data from text analytics. Then, this manager will be able to retrieve an interactive PDF (iPDF) report that highlights various customer behaviors and trends within just minutes. 

The information included in an interactive PDF (iPDF) report empowers a manager with comprehensive customer insights, and ultimately, ensures this manager can learn a lot about a company's customers in a short period of time. 

How does a sentiment analysis help managers?

A sentiment analysis is a rare study, as it ensures business managers can discover actionable insights based on the customer feedback provided across multiple online sources. 

For example, a manager may use text analytics to collect customer data from social networks, web polls and surveys and websites over the course of several weeks, months or years. Meanwhile, text analytics will provide this manager with a large assortment of customer data that may be difficult to mine without the added support offered from Self-Service Text Analysis. 

Using Self-Service Text Analysis, a manager can take the guesswork out of large customer data sets and obtain actionable customer insights without delay. This service also ensures a manager can conduct a sentiment analysis to learn how customers think and feel about a company's offerings, along with its rivals'. 

A sentiment analysis acts as a powerful study for business managers because it empowers managers to learn about customers across an industry. This evaluation is based on customer feedback provided over a set period of time, ensuring accurate results every time a manager generates an interactive PDF (iPDF) from Self-Service Text Analysis. As a result, a manager can receive a sentiment analysis report that is easy to understand and gives this manager the ability to make more informed decisions relative to the customer experience (CX).

How business managers review and work toward improving the customer experience (CX) can have far-flung effects on a company. 

The customer experience (CX) usually remains a major consideration for companies of all sizes. And with state-of-the-art text analytics and Self-Service Text Analysis, managers will be able to learn more about a company's customers than ever before. This means managers can benefit from advanced customer insights they can use to bolster the customer experience (CX) accordingly and potentially boost a company's customer interactions for years to come. 

A sentiment analysis may hold the key to a company's long-term success. This evaluation gives business managers the ability to better understand the wants and needs of a company's customers. Therefore, a sentiment analysis may provide managers with a valuable tool they can use to help a company foster long-lasting partnerships with customers. 

Summary

Having the ability to conduct a successful sentiment analysis based on customer feedback is essential for today's business managers. Although text analytics tools are available that can make it easier for managers to collect large customer data sets, these technologies rarely, if ever, empower managers to make more informed decisions relative to the customer experience (CX). 

On the other hand, the combination of text analytics and Self-Service Text Analysis ensures managers are able to perform a sentiment analysis based on real-time customer feedback from a variety of online sources. A sentiment analysis gives managers extensive customer insights, ensuring these managers can understand how customers think and feel about a company's offerings. Thus, text analytics and Self-Service Text Analysis deliver substantial value, particularly for managers who are ready to perform a sentiment analysis and ensure a business' customers are fully supported.