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Data visualization is generating interest among business managers around the world. In fact, the state-of-the-art technology offers several features that make it exceedingly valuable, including:

1. Extensive Reporting Capabilities

With data visualization, business managers won't have to struggle to transform customer feedback into meaningful insights. Instead, managers can use data visualization to study in-depth charts, graphs and illustrations that highlight customer feedback and can be accessed from any location, at any time. 

For example, consider a manager who uses text analytics to collect customer feedback. This manager may be able to obtain customer feedback from multiple online sources, including web polls and surveys, blog posts and social networks. However, this manager probably will need to perform substantial data mining to transform customer feedback into meaningful insights. 

Data mining is complex, particularly for managers who lack data analysis training and experience. As such, managers may commit significant time and resources to complete data mining. Despite their best efforts, managers may still struggle to get their desired data analysis results as well. 

Now, data visualization eliminates the need for data mining. It empowers managers with comprehensive visualizations based on customer feedback, providing timely, accurate customer insights that managers can use to take their companies to new heights. 

Perhaps best of all, managers can use Self-Service Text Analytics to produce interactive PDF (iPDF) reports that feature hundreds of data visualizations. 

Self-Service Text Analytics works in combination with text analytics, allowing managers to create interactive PDF (iPDF) reports. That way, managers can reap the benefits of data visualizations any time they choose. 

2. Fast, Seamless Results

Business managers won't have to wait long to produce interactive PDF (iPDF) reports that are filled with data visualizations if they use Self-Service Text Analytics. 

Unlike many traditional data analysis services, Self-Service Text Analytics simplifies the process of generating comprehensive reports and allows managers to create interactive PDF (iPDF) reports in only minutes. 

To produce an interactive PDF (iPDF) report via Self-Service Text Analytics, a manager only needs to upload an Excel spreadsheet that contains user-generated content. Then, a manager will receive an interactive PDF (iPDF) report via email only minutes later. The report may contain many pages of data visualizations – all of which are based on the customer feedback provided by a manager. 

For managers who want to generate customer insights with ease, data visualizations are key. Today, Self-Service Text Analytics makes data visualizations accessible to managers at companies of all sizes, providing a fast, effective way to obtain meaningful customer insights. 

3. Competitive Insights

Looking to find out where one company's products and services rank in relation to a rival's? Thanks to data visualization, business managers can generate customer insights to find out how customers feel about a brand, its products and its services. 

Data visualization is important to managers who want to perform a comparison analysis. It allows managers to review a broad assortment of customer feedback and understand why customers may select one brand over another, whether customers feel positively, negatively or neutrally about a brand and much more. 

With data visualization, managers can learn about customers across an industry and respond accordingly. Data visualization brings customer feedback to life, ensuring managers can better understand customer behaviors and trends than the competition. As a result, managers can uncover the best ways to help a company differentiate itself from the competition and foster long-term customer partnerships. 

When it comes to discovering meaningful customer insights, data visualization offers immediate and long-lasting value. It allows managers to study customer feedback in a reader-friendly format and obtain the insights they need to make more informed decisions. 

Summary

Data visualization is transforming the way business managers study customer feedback and promises to help managers for years to come. Although many managers currently utilize text analytics to collect customer feedback, these managers rarely, if ever, have the necessary expertise to mine customer feedback effectively. Data visualization removes the need for data mining because it provides managers with charts, graphs and other illustrations that highlight customer behaviors and trends. No longer will managers have to search for patterns and trends hidden within customer data sets. Comparatively, data visualization helps managers review customer feedback and generate customer insights that they can use to deploy meaningful business improvements.