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Want to make the most of the data analysis tools at your disposal? Doing so remains an uphill climb for many business managers. But with assistance from data scientists, you can receive support from experienced data experts who can help your company achieve its goals. 

Data scientists possess the skills and know-how to ensure a business can optimize its customer data consistently. As such, these scientists remain in high demand, and perhaps for good reason.

Harvard Business Review named data scientist as "the sexiest job of the 21st century," as data scientists can help companies identify customer behaviors and trends quickly and efficiently. These scientists understand how to mine large data sets, recognize the value of the information that is available and offer expert insights to help businesses use this information to their advantage. Thus, data scientists can empower business managers with customer insights and ensure companies can build long-lasting partnerships with customers. 

Data scientists offer exceptional value, and as a result, remain in high demand. And with a median annual salary around $96,000, it often can be difficult for businesses to employ full-time data scientists to analyze customer data. 

Don't expect the average annual salary of data scientists to decline any time soon, either. 

As companies search for a competitive advantage over their rivals, many businesses could invest in text analytics tools that enable business managers to collect, monitor and evaluate massive assortments of customer data. The key to analyzing this data, however, may be data scientists, which means many companies could compete to hire talented data scientists as contract or part-time workers sooner rather than later. 

Now, there is a service that empowers business managers to work with data scientists without having to worry about competing with rivals for support from these data experts – Solution as a Service (SolaaS). With Solution as a Service (SolaaS), companies of all sizes could reap the benefits of text analytics for years to come. 

What is Solution as a Service (SolaaS)? 

Solution as a Service (SolaaS) could serve as a key differentiator for your business, as it enables business managers to collaborate with data scientists and maximize the value of customer data collected from text analytics tools.

For instance, a business manager may retrieve large customer data sets from text analytics tools. But this manager may lack the time and resources to mine these data sets. As such, this manager faces a tough decision: devote significant time and resources to fully mine all of the customer data sets or merely focus on only a small portion of the data that is available. 

In many cases, a business manager may choose the latter over the former. But with Solution as a Service (SolaaS), the decision becomes much simpler for any business manager, regardless of time and resources. 

Solution as a Service (SolaaS) guarantees a business manager can work with experienced data scientists at any time. These scientists will collaborate with a business manager to understand a company's goals and provide insights into large customer data sets instantly. That way, any business manager will be equipped with actionable information about its customers that he or she can share with peers. 

Ultimately, Solution as a Service (SolaaS) can help business managers drive better interactions with customers. Data scientists will help these managers identify key customer behaviors and trends and determine whether customers think and feel positively, negatively or neutrally about a business' offerings. By doing so, data scientists will provide business managers with substantial customer insights so they can use this information to enhance the customer experience (CX) day after day. 

Summary

Business managers rarely have the time and resources available to mine large customer data sets. However, examining and evaluating these data sets is crucial, as it may help a company learn about its customers and gain a competitive advantage over its rivals.

Solution as a Service (SolaaS), meanwhile, could level the playing field between big and small companies, particularly when it comes to the use of text analytics. This service ensures business managers can work with data scientists to optimize the customer data that is available at any time. As a result, Solution as a Service (SolaaS) could transform the way business managers evaluate customer data and help them drive customer experience (CX) improvements consistently.