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Social media analytics empower business managers with meaningful customer insights from a broad array of social networks. By doing so, these analytics help managers make informed business decisions and optimize the value of the social data at their disposal. 

Ultimately, enjoying the benefits of social media analytics may prove to be simple, particularly for managers who use the combination of text analytics and Self-Service Text Analytics. These technologies together streamline the process of transforming social data into relevant insights. 

How Can Business Managers Benefit from Text Analytics and Self-Service Text Analytics?

Many business managers use text analytics to retrieve customer feedback from blog posts, web polls and surveys and other online sources. Text analytics simplifies the process of collecting customer data and ensures this information is available to managers at all times. 

On the other hand, text analytics alone fails to drive social media analysis. Text analytics enables managers to obtain social data but lacks data analysis capabilities. As such, managers who want to generate social insights will need to perform comprehensive data mining in conjunction with their text analytics efforts. 

Data mining often proves to be a costly, time-intensive process for managers around the globe. It requires managers to look closely at social data sets and search for patterns and trends hidden within the data itself. If managers are successful, they then will need to produce reports based on their findings – something that further impacts managers' time and resources. 

Now, text analytics and Self-Service Text Analytics eliminate the need for data mining. The technologies work in combination with one another, ensuring managers can produce in-depth visualizations based on social data. 

A manager can use text analytics to organize social data that he or she collects over the course of a day, week, month or year. Next, this manager can use Self-Service Text Analytics to create an interactive PDF (iPDF) report that illustrates social insights in a reader-friendly format. 

Each interactive PDF (iPDF) report may contain dozens of pages of visualizations – all of which are based on social data provided by a manager. As a result, a manager can use this report to analyze social insights like never before. 

Self-Service Text Analytics even helps managers reduce the time it takes to transform social data into meaningful insights. The data analysis service boasts a simple, effective interactive PDF (iPDF) report generation process that benefits managers at companies of all sizes. 

To create an interactive PDF (iPDF) report via Self-Service Text Analytics, a manager only needs to upload an Excel spreadsheet that contains social data. Following the upload's completion, a manager will receive an interactive PDF (iPDF) report via email just minutes later. This report is based on the social data provided by the manager, guaranteeing timely, accurate social insights that a manager can use instantly. 

Perhaps best of all, Self-Service Text Analytics brings social media analytics capabilities to managers for free. The data analysis service is easy to use and won't put a dent in a manager's budget. Therefore, Self-Service Text Analytics can help managers get the most out of social data consistently. 

Analyzing social data once was a major challenge for managers. Conversely, social media analytics enable managers to obtain social insights any time they choose. 

Text analytics and Self-Service Text Analytics give managers unprecedented social media analytics capabilities and allow managers to look beyond "basic" social data like shares, comments and impressions. Instead, managers can use these technologies to take a close look at how customers are interacting with a brand and respond accordingly. 

Incorporating social media analytics into a business' data analysis efforts is paramount. Thanks to text analytics and Self-Service Text Analytics, managers now can gather and assess social data and generate comprehensive social insights quickly and effortlessly.

Summary

Transforming social data into pertinent insights is a major struggle for many business managers. Today, social media analytics capabilities are available via Self-Service Text Analytics to help managers streamline their data analysis efforts. Self-Service Text Analytics works in combination with text analytics and allows managers to produce charts, graphs and other visualizations based on social data. This data analysis service helps managers reap the benefits from social media analytics and can deliver both immediate and long-lasting value to managers around the world.