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Data visualization puts customer feedback into context, making it exceedingly valuable to business managers around the world. Therefore, the push for state-of-the-art data visualization technologies may increase, particularly as managers search for innovative ways to drive meaningful business improvements. 

What Is Data Visualization? 

With data visualization, business managers can use charts, graphs and other illustrations to highlight customer feedback. 

Data visualization helps managers review managers assess customer feedback like never before. However, creating data visualizations often proves to be a challenge for managers due to the time and resources associated with text analytics.

Managers commonly use text analytics to collect customer feedback from across the web. Text analytics helps managers retrieve customer feedback from blog posts, web polls and surveys, social networks and other online sources. Managers also can use text analytics as frequently as they'd like and organize customer feedback into data sets over an extended period of time. 

For managers to transform customer feedback into meaningful insights, extensive data mining will need to be completed. But data mining is commonly performed by data scientists, i.e. data experts. Therefore, managers who try to perform data mining on their own may encounter myriad challenges along the way. 

Typically, data mining requires comprehensive time and resources. Managers will need to examine customer feedback closely and search for patterns and trends hidden within a data set. Then, managers will need to generate reports based on this information, which requires additional time and resources to complete. 

The combination of text analytics and data mining can make it tough for managers to generate actionable customer insights. In fact, managers may use text analytics and data mining to analyze customer feedback but fail to obtain the insights they need to make more informed business decisions. 

Now, data visualizations are changing the way managers assess customer feedback. The visualizations frequently take the guesswork out of customer data, ensuring managers can retrieve customer insights with ease. 

How Can Business Managers Reap the Benefits of Data Visualization? 

Although business managers previously used text analytics and data mining to review customer feedback, a new data analysis service is available that brings data visualization capabilities to companies of all sizes – Self-Service Text Analysis.

Managers can use the combination of text analytics and Self-Service Text Analysis to produce interactive PDF (iPDF) reports that contain dozens of data visualization. By doing so, managers can obtain meaningful customer insights faster than ever before. 

Unlike many traditional data analysis services, Self-Service Text Analysis requires a manager to upload an Excel spreadsheet that contains user-generated content. After the upload is finished, this manager can receive an interactive PDF (iPDF) report via email only minutes later. 

Each interactive PDF (iPDF) report contains a wealth of customer insights. Managers can use the report to analyze consumer sentiment, customer loyalty and other customer metrics. As a result, mangers can find out how customers feel about a brand, its products and its services. 

Furthermore, interactive PDF (iPDF) reports are easy to navigate. A manager only needs to click to navigate from one section of an interactive PDF (iPDF) report to the next in just seconds. Plus, each interactive PDF (iPDF) report is provided digitally and can be shared instantly to foster collaboration among managers in multiple departments. 

With Self-Service Text Analysis, managers won't have to break their budgets to benefit from data visualizations, either. The data analysis service is available for free, enabling managers to assess customer data without the need for data mining. 

For managers who want to optimize the value of customer feedback, data visualizations are key. These visualizations help managers review a broad assortment of customer data quickly. As such, data visualizations enable managers to produce customer insights that they may struggle to obtain elsewhere. 

Summary

Data visualization may hold the key to data analysis for companies around the world. It enables business managers to review in-depth visuals to understand customer feedback. Data visualization also allows managers to identify problem areas in a business strategy and find ways to drive product and service improvements. Ultimately, data visualization offers immense value to managers. The use of data visualizations may increase in the foreseeable future and ensure managers can optimize the value of customer feedback consistently.