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Sentiment analysis reports help business managers understand why customers may choose one company over another, how customers feel about a brand and much more. As such, these reports can make or break a business, regardless of a company's industry, size or stature. 

What Is Sentiment Analysis?

Imagine what it would be like to check the pulse of a customer base at any given moment. 

With this capability, business managers could understand customer behaviors and trends in real-time. Then, managers could tailor a company's day-to-day efforts and uncover the best ways to provide customers with the products, services and support they demand. 

Furthermore, the ability to identify and address consumer sentiment could help a company discover ways to differentiate itself from rivals. A business that tracks consumer sentiment over an extended period of time may be able to gain an unparalleled competitive advantage, one that ensures a company can become an industry leader. 

Thanks to sentiment analysis, managers can gain the insights they need to help a company achieve its immediate and long-term goals. This capability empowers managers with insights into how customers view a brand, its products and its services. As a result, sentiment analysis often holds the key to long-lasting customer partnerships. 

However, understanding consumer sentiment sometimes can be difficult, particularly for managers who rely on traditional data analysis technologies. 

In many instances, managers leverage text analytics in the hopes of generating consumer sentiment insights. But text analytics alone rarely, if ever, helps managers achieve their desired results. 

Text analytics provides managers with a data collection service. It helps managers retrieve customer data from blog posts, web polls and surveys and other online sources. Plus, text analytics is easy to use and offers immediate results, ensuring managers can collect large assortments of customer data quickly and effortlessly. 

On the other hand, text analytics merely functions as a data collection service. And for managers who want to transform customer data into actionable insights, additional time and resources may be needed to perform extensive data mining.

Self-Service Text Analytics now enables managers to produce meaningful customer insights, along with in-depth sentiment analysis reports. This data analysis service is available free of charge, making it a great choice for managers at companies big and small.  

What Is the Link Between Self-Service Text Analytics and Consumer Sentiment Reporting?

Unlike a traditional data analysis service, Self-Service Text Analytics empowers business managers with interactive PDF (iPDF) reports that visualize customer data from multiple online sources. These reports make it simple for managers to analyze consumer sentiment and assorted customer behaviors and trends, providing managers with the customer insights they need to drive informed decision-making. 

Self-Service Text Analytics takes the guesswork out of sentiment analysis reporting too. In fact, the service allows managers to craft interactive PDF (iPDF) reports in just minutes. 

To create an interactive PDF (iPDF) report via Self-Service Text Analytics, a manager only needs to upload an Excel spreadsheet that contains user-generated content. After the upload is finished, a manager will receive an interactive PDF (iPDF) reports within about 15 minutes. 

Each interactive PDF (iPDF) report is available digitally and offers a glimpse into consumer sentiment. It may contain dozens of visualizations ñ all of which are based on the customer data provided by a manager. Therefore, even a single interactive PDF (iPDF) report provides a wealth of customer insights to help a manager uncover innovative ways to drive meaningful business improvements. 

Consumer sentiment reports may prove to be the difference between an ordinary company and an exceptional one. By leveraging Self-Service Text Analytics, managers can reap the benefits of sentiment analysis reporting both now and in the future. 

Summary

Sentiment analysis reports are becoming increasingly important to business managers, and for good reason. These reports help managers understand the why behind customer data and provide managers with the customer insights they need to help a company thrive. In addition, sentiment analysis reports can be retrieved within a matter of minutes via Self-Service Text Analytics. With sentiment analysis reports at their disposal, managers can make more informed decisions than ever before. That way, managers can track and analyze consumer sentiment and possess the insights they need to push a company ahead of the competition.