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Customer data is easy to obtain, particularly for business managers who utilize text analytics. However, text analytics alone often fails to provide managers with the customer insights they need to drive meaningful business improvements. 

Today, managers need more than just text analytics to drive business growth. Thanks to data visualization, managers can transform customer feedback into relevant insights faster than ever before. 

What Does Visualization Mean for Business Managers?

For many business managers, data analysis plays an important role in their day-to-day operations. 

Managers may use text analytics to collect customer feedback that is contained within blog posts, web polls and surveys and other online sources. Then, managers will need to mine customer data to transform it into meaningful business insights. 

Unfortunately, managers may be forced to commit significant time and resources to mine customer data sets. And despite managers' best efforts, there are no guarantees that they will be able to gain the insights they need to make informed business decisions going forward. 

Data visualization helps managers streamline the process of generating comprehensive charts, graphs and other illustrations based on customer feedback. It is fast and easy to visualize customer data, particularly for managers who leverage Self-Service Text Analytics.

Unlike a traditional data analysis service, Self-Service Text Analytics requires no data mining. Instead, managers can use Self-Service Text Analytics to produce in-depth visualizations in a matter of minutes. 

With Self-Service Text Analytics, a manager only needs to upload an Excel spreadsheet that includes user-generated content. After the upload is performed, a manager will receive an interactive PDF (iPDF) report via email within a few minutes. This report will contain dozens of visualizations based on customer data provided by the manager. 

Each interactive PDF (iPDF) report displays customer insights in a reader-friendly format. It includes advanced visualizations that provide managers with insights into consumer sentiment, customer loyalty and other pertinent customer metrics. That way, managers can find out why customers may choose one brand over another, how customers feel about a business' products and services and much more. 

For managers who are searching for ways to improve the customer experience (CX), Self-Service Text Analytics is ideal. The service allows managers to assess whether a company is doing everything it can to provide customers with unparalleled customer experiences. As a result, managers can uncover "hidden" insights into customer behaviors and trends that previously were unavailable. 

Furthermore, Self-Service Text Analytics helps managers speed up their data analysis efforts. The service guarantees managers won't have to allocate significant time and resources to mine large customer data sets. Conversely, managers can upload Excel spreadsheets via Self-Service Text Analytics and visualize customer insights quickly and effortlessly. 

Managers won't have to break their budgets to incorporate Self-Service Text Analytics into their data analysis efforts, either. The service is available for free, ensuring managers at companies of all sizes and across all industries can leverage it. Plus, Self-Service Text Analytics is intuitive and simple to understand. This means managers won't have to worry about a steep learning curve to find the best ways to maximize the service's value. 

Data visualization ultimately can make or break a business, especially when it comes to data analysis. 

Although managers may have been forced to dedicate substantial time and resources to collect and analyze customer data in the past, Self-Service Text Analytics simplifies the data analysis process. The service ensures managers can visualize customer insights any time they choose. As such, Self-Service Text Analytics may prove to be exceedingly valuable to managers who want to get the most out of customer data consistently. 

Summary

Text analytics typically offers a great starting point for data analysis. But business managers frequently find text analytics a subpar option to instantly transform customer data into actionable insights. With Self-Service Text Analytics, managers won't have to wait long to generate meaningful insights based on customer data. The service ensures managers can produce visualizations that take the guesswork out of customer feedback from multiple online sources. It even boasts a user-centric design that allows managers to reap the benefits of advanced data analysis immediately. Going forward, Self-Service Text Analytics will drive data visualization because it ensures that managers can produce charts, graphs and other illustrations to fully analyze customer data.