Your business is growing, and as such, is ready to invest in state-of-the-art tools to ensure that it can bolster its customer interactions. And with interactive PDF (iPDF) reporting capabilities, your company could gain the edge it needs to rise above its rivals in a highly competitive market sector. Interactive PDF (iPDF) reports are highly detailed and easy to understand, making them exceedingly valuable for managers. However, these reports simply aren't possible without the combination of text analytics and Self-Service Text Analysis. To better understand the true value of interactive PDF (iPDF) reports, let's take a closer look at both text analytics and Self-Service Text Analysis and what these technologies mean for business managers. What Is Text Analytics? Text analytics represents the next wave of customer experience (CX) analysis because it empowers managers with large customer data sets that they can use to learn more about its customers than ever before. For instance, your company may have used traditional market research such as web polls and surveys to learn about its customers in the past. However, the value of this research may have been limited, particularly when you consider the time and research involved in even a single poll or survey. Creating a customer poll or survey requires business managers to come up with a list of open- and closed-ended questions, organize them in a reader-friendly format and send the assessment to customers. Then, managers would need to wait for customer responses – which may take days, weeks or even months to receive – and spend time evaluating these responses as well. After an extended period of time, managers may be able to generate customer insights from a poll or survey, but there is no guarantee that these insights will help a company improve its customer experience (CX) levels both now and in the future. On the other hand, text analytics offers immediate and long-lasting benefits relative to the customer experience (CX). It offers managers the ability to collect, monitor and evaluate customer insights from a wide range of online sources – from web polls and surveys, social networks, websites and more – and use this information to generate actionable customer insights faster than ever before. In addition, text analytics may enable managers to reduce or eliminate the need for traditional market research. Thus, this technology could help managers save time and money on their customer experience (CX) improvement efforts and work toward improving a business' customer interactions for years to come. Enjoy the Benefits of Text Analytics and Self-Service Text Analysis On its own, text analytics delivers immense value for managers who want to learn about a company's customers as well as its rivals'. And when text analytics is used in conjunction with managers are better equipped to maximize the value of the customer data at their disposal consistently. Self-Service Text Analysis serves as a free service that allows managers to generate interactive PDF (iPDF) reports quickly and effortlessly. And with these reports, managers can benefit from actionable customer insights that deliver significant value. Interactive PDF (iPDF) reports are available within only minutes, too. Managers can upload an Excel spreadsheet that contains user-generated content via Self-Service Text Analysis. And within about 15 minutes of doing so, managers will receive an interactive PDF (iPDF) report via email that highlights customer behaviors and trends. Ultimately, interactive PDF (iPDF) reports make it simple for managers to address customer experience (CX) issues and resolve such problems immediately. These reports also empower managers with the ability to learn about how customers feel about a business' rivals and work toward gaining a long-lasting competitive edge over rivals. When it comes to gaining a competitive advantage, managers cannot go wrong with the actionable customer insights delivered via interactive PDF (iPDF) reports. With interactive PDF (iPDF) reports at their disposal, managers now can optimize the value of text analytics day after day. Summary Interactive PDF (iPDF) reports serve as a great option for managers who want to learn as much as possible about a company's customers as well as its rivals'. These reports empower managers with customer insights that they can use to make more informed decisions relative to the customer experience (CX). Therefore, interactive PDF (iPDF) reports support the needs of managers both now and in the future and may transform the way managers discover ways to support a company's customers.