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Smartphone shoppers rejoice! A recent smartphone comparison analysis was performed to help consumers learn about the smartphone market and find the right device based on a variety of criteria. 

The analysis highlighted the pros and cons of the Samsung Galaxy S7 and Apple iPhone 7, two heavyweights in the smartphone market. It also indicated how shoppers feel about both smartphones and provided insights into which device that the majority of consumers prefer. 

Here are the smartphone comparison analysis results:

• Overall: The iPhone 7 (95 percent) outscored the Galaxy S7 (92 percent) overall. However, both devices received high marks from consumers.
• Performance: Consumers indicated the Galaxy S7 (92 percent) performed better than the iPhone 7 (87 percent).
• Design: The iPhone 7 (100 percent) earned a perfect score for its design. Comparatively, the Galaxy S7 (95 percent) received a nearly flawless design score.
• Features: In the features category, the iPhone 7 (100 percent) was unbeatable. Meanwhile, the Galaxy S7 (94 percent) still earned an exceptional grade for its features.
• Screen: The iPhone 7 (97 percent) received a superior grade for its screen size in contrast to the Galaxy S7 (76 percent).
• Future Purchase: Consumers noted they were more likely to purchase a Galaxy S7 (98 percent) in the future over an iPhone 7 (94 percent).
• Sound: The Galaxy S7 (88 percent) earned a better grade in the sound category than the iPhone 7 (77 percent).
• Star Rating Score: The star rating score (a measurement that analyzes promoters versus detractors) for the Galaxy S7 (+68) exceeded the star rating score for the iPhone 7 (+57).

Clearly, the Galaxy S7 and iPhone 7 are top choices for smartphone shoppers. The Galaxy S7 has a slight lead in terms of star rating score. Conversely, the iPhone 7 received positive sentiment feedback, a sign that many consumers enjoy the smartphone. 

Use a Comparison Analysis to Analyze Customer Feedback

Comparison analysis reporting can make a world of difference for business managers across all industries, and for good reason. 

Ultimately, a comparison analysis enables managers to review a large assortment of customer data in a reader-friendly format. It also ensures that managers can find out how a company's products and services stack up against a rivals' and plan accordingly. 

A comparison analysis can deliver many benefits, including: 

• Comprehensive Business Insights: Managers can uncover meaningful business insights that they may struggle to obtain elsewhere and use these insights to make informed business decisions and boost efficiency and profitability.
• Unparalleled Data Analysis: Managers can analyze textual information to find innovative ways to improve a company, its products, its services and its customer interactions.
• Customer Experience (CX) Insights: With a comparison analysis, managers can assess customer experience (CX) feedback and make accurate and informed comparisons.
• In-Depth Visualizations: A comparison analysis features visualizations and interfaces that make it easy for managers to identify results that are customizable based on role and function.
• No In-House Technical Resources Needed: A comparison analysis takes customer data that managers possess and transforms it into meaningful insights – without the need from in-house technical resources.
• No Software Required: Thanks to comparison analysis reporting, managers can reap the benefits of advanced data analysis reports without having to purchase software.

Comparison analysis reporting helps managers gain the insights they need to drive actionable improvements at all levels of a company. In fact, a single comparison analysis could help a company take the next steps to foster long-lasting customer partnerships, enhance a company's product and service portfolio and much more.   

Managers can incorporate comparison analysis into their everyday data analysis efforts. By doing so, managers will be better equipped than ever before to optimize the value of customer data and help a business gain a competitive advantage. 

Summary

A comparison analysis enables business managers to evaluate a company's products, services and more. The analysis ensures that managers can review a massive collection of customer data and use this information to generate meaningful insights. Meanwhile, a comparison analysis can become a key part of a business strategy, as it allows managers to find out how consumers view a company, its products and its services relative to its rivals'. That way, managers can deploy a comparison analysis to gain the insights that they need to provide customers with the best products, services and support consistently.